David Edwards is the founder of EZi Gold, a Yeovil, Somerset-based digital marketing agency specialising in SEO-driven content creation, syndication, and strategic online growth. With over 30 years of experience in marketing and search optimisation, David combines creative storytelling with data-backed strategies to help businesses achieve local authority and national reach.
Recognised for his innovative approach, David has developed a range of custom WordPress plugins and AI-powered tools that streamline content syndication, enhance on-page SEO, and build sustainable digital brand authority. His philosophy is simple: relevance, authority, and consistency are the foundations of lasting online success.
From small local businesses to established national brands, David’s work has helped clients grow their online presence, engage their audiences, and dominate search results.
Search engine optimisation, often known as on-page SEO analysis, is tweaking specific web pages to raise their visibility in search results and attract more natural visitors. Search engine optimisation (SEO) improves a website’s visibility in search engine results by tweaking its architecture, code, content, internal links, pictures, speed, and user experience. Because search engines employ…
The Power of Generative AI, often called creative AI, transforms how creative sectors operate. This technology may create new and unique content, such as art, music, fashion designs, and even film scripts. It alters the creative process by giving artists, musicians, designers, and filmmakers new tools and approaches to boost creativity. Visual art is one…
The Top Marketing Trends of 2024 Learn about marketing in 2024 with predictions on AI integration, the rise of short-form video, user-generated content initiatives, and the significance of genuine branding. Regardless of your area of expertise, your marketing campaigns’ success is vulnerable to cultural shifts due to the inextricable bond between marketing and consumer behaviour.…
The Importance of Hosting and Getting to Know the Foundations The Backbone of Your Online Presence Like the foundation of a building, hosting your website plays a crucial role in digital media. It serves as the foundation for your online business operations. Hosting is vital in determining your venture’s speed, reliability, and security, all of…
Domain Authority History Google uses multiple factors to rank websites. Several years ago, Google publicly disclosed the site’s PageRank, which is one of the criteria it uses. This measure was defined as a numerical indicator of a site’s value. One error Google made was making it too public, which meant that marketers would scramble for…
How To Prepare Your Domain And IP Address For An Email Marketing Campaign It’s no secret that email marketing is a crucial tool for businesses to communicate efficiently with potential and existing customers. When creating email outreach, it is in the best interests of a business to ensure that its email marketing campaigns reach as…
Ethical Guidelines for Making and Using AI Art How to Create and Use AI Art Ethically: AI art often creates ethical concerns by discarding copyrighted data. However, there are ethical approaches to developing and using AI art. AI art generators are valuable, but they come at a cost for human artists. Learn about the impact…
Unleashing the Power: Advantages of Social Media Marketing Hello, respected website owners! Today, I’m excited to go into a ground-breaking topic that has transformed the landscape of business-to-customer interactions: social media marketing. Whether you’re a seasoned veteran navigating the digital arena or a first-timer testing the waters, understanding the numerous benefits of social media marketing…
Crafting Keyword-Rich Content Strategies The keyword strategy is at the heart of SEO and content marketing, as it dictates how you reach your target audience. Keywords are more than buzzwords; People use these words and phrases when they utilise search engines. Strategic keyword use can significantly enhance your content’s visibility in search results, engagement, and…
Optimization for On-Page SEO Checklist to Improve Your SEO in 2024: Want your pages to rank high on Google? You won’t be able to achieve that if you don’t know where or how to begin with on-page SEO – and with each Google update, this pillar of SEO becomes more complicated. To keep you updated…