The “Sport Gadget Review” – Optimized Website in Growing Smartwatch Niche
The Reason For The Acquisition :
Top Sport Gadget Review Blog for all activity gadgets and fitness tech! – Optimised for natural (free) Search Engine Traffic.
1. Seller Bio
The seller is the Principal of IPPTS Associates, Freelance Consultancy, and Business to Business Internet Media. Dates Employed Jan 2011 – Present.
2. Executive Summary
This website Sport Gadget Review is set up to sell the latest generation of activity bands and smartwatches through natural (free of charge) search engine marketing and monetized with Media Ads, Amazon banners, and AliExpress product feeds.
The domain name is wonderfully poised to appeal to all those legions of web searchers who love to read a product review. “SportGadget.Review” is wonderfully descriptive and easy to remember with all the attributes of a premium domain, but better than having to type the word “com”, “net” or “org”, because the extension is pertinent to the searcher's intent for the search being conducted.
The articles provided are closely focused on the niche and are long-style authoritative “expert” articles honed to score highly with the search engines, not only Google but Bing, Yahoo, and the increasingly popular DuckDuckGo. (Expect at least 1/3 of the traffic from these other search engines.) Appealing graphics have also been used and will attract visitors from Pinterest and the many people that use “image search” in preference to text-based search engines.
The activity monitoring technology built into these products has moved ahead rapidly in recent years, and the real motivational benefits from “Fitness Bands” and “Activity Watches” are now just becoming clear to the buying public.
This means a perfect storm of sales is brewing in this market as: Sport Gadget Review
- the tech reduces in cost, and
- the value of the data monitored becomes recognized by the masses.
This affiliate-based business website provides an easy buy-in to this trending market at extremely low risk of loss. Not only that it is newbie-friendly.
The buyer can choose to sell the already loaded affiliate products in any national or international market they choose, and from almost any nation globally. As long as you have a banking service to tap into to receive your affiliate income you will be set-up after signing up for a few affiliate accounts.
This website is a little over 3 months old since the first upload. This is too short a period for the search engines to get into gear and send much traffic.
3. Highlights – Strengths and Opportunites Which Exist in This Business
Watch out, traditional watch manufacturers! Soon, nobody will want an old-style timepiece!
We genuinely believe that over the next 10 years the “gadgets” sold on this website will supplant today's watches almost entirely. This niche has hardly reached the foothills yet of its massive sales potential.
There is a likely, CORONAVIRUS BONUS here as well.
As nations move into the coronavirus recovery stage, large numbers of people are expected to join the re-opening gyms. There is a huge pent-up demand for exercise among all ages. Surveys have shown that while the coronavirus threat has hung over people they have been forced to confront the harsh reality that unless they do keep fit they will be much more likely to succumb to this and other viruses/ mutations.
Larger numbers of people than ever before will be determined to get more active, and where necessary also lose weight, and these products sell to both markets.
Even where coronavirus hangs-on, people will have the cash built-up during the idle months of winter to spend freely as the warmer months come. What better if your gym is still closed than invest in your motivation to exercise at home but never alone, aided by these devices?
For those that love to share their aspirations on social media, the integrated smartphone apps used with these devices allow friendships in “getting fit” to blossom. At the same time, natural competitiveness grips users to move more each day to be able to show-off to them just how many more steps the user is achieving alongside their friends.
There is also a snowball effect in this market of Sport Gadget Reviews. Simply put it like this: early adopters buy these gadgets and they spread the word within their social circles. Very soon their friends see how these devices are being used, and very soon they each want their own!
For those that need to lose weight, it's so much easier to keep going with exercise and dieting when using these devices. They are able to show family and friends how well they are exercising, through the integrated apps and social network sharing tools that come with these devices.
We do believe that the popularity of these tracking watches is in its infancy and that the devices this website sells will go on to grab a huge market. That huge market will come from replacing the billions of traditional watches, most of us still wear with these smartwatches. The growth is there and the big hitters are buying into the technology.
The evidence for growth investment in this niche is there in plain sight to see! Google bought Fitbit, the market leader in activity bands in the autumn of 2020. Apple, who are well-known never to be slow to spot an opportunity in new technology, realized the potential over 10 years ago with their first Apple Watches. Now, just look at how often they bring out new models and announce improvements made, compelling new purchases among existing users!
Look back over the years and you will see that very few, if any, business people have done themselves anything other than good by following in the path of Apple and Google.
Following the trend backed by Google and Apple is precisely what the wise buyer of this website will be doing.
If you need any further evidence of that, just go to Amazon and search for the “Apple Watch”. Despite the fact that this brand is surely over-priced when compared with the competition, its premium-priced models are mostly sold out right now! Just click through a selection of sellers and models on Amazon and you'll be amazed how the suppliers are struggling to keep up with the current demand!
All the buyer is recommended to do is to add new articles regularly and periodically update the products where old products are discontinued, and new models come on the market.
The estimated time commitment is 4 hours/ per week, and this can be outsourced.
Customer profile & segmentation
Customers for these devices span all ages except for inactive seniors. They are bought primarily for their fitness tracking abilities, but the higher range models have the true advantage of their functionality on the wrist. Some premium models will even make phone calls right from the wrist and don't require the user to bring their phone with them.
This means that the customer profile is ever-growing into such markets as the fashion accessory market. Yes, these watches were once very chunky, but miniaturization continues and the best models emerging are simply beautiful with crisp bight displays, and wonderfully designed, marrying form and function like never before.
According to Statista:
“Wearable electronic devices are quickly becoming an integral segment of the consumer electronics industry. Wearables come in a variety of different forms and serve a vast array of purposes for their users such as fashion accessories, fitness trackers, gaming devices, and navigation tools. Sales revenue from wearable devices is projected to grow from around 16 billion U.S. Dollars in 2016 to around 73 billion U.S. dollars by 2022. Together with skyrocketing sales revenue numbers, worldwide shipments for wearables are also expected to increase dramatically in the coming years. Smartwatches are the wearables that account for the largest share of end-consumer spending globally and are expected to keep growing.”
Customer acquisition is currently intended through the use of good SEO with optimized long (and authoritative articles) to attract visitors who read the content and decide to check out the devices offered on the website. By providing the visitor with valuable comparative information about the available products, trust is developed between the visitor and the website.
It is recommended that the buyer offers visitors the opportunity to receive each new article as an email, via a simple to install newsletter plugin. That will provide the ability for the buyer to build an email list, develop customer loyalty, and achieve repeat sales.
Customers can equally well be acquired through paid advertising for this website business if the buyer so wishes.
Customer retention in this business will build over a period of time with return visitors invited back via a Newsletter List whenever new models come on sale and new articles are written to review each new model. The Newsletter is used to offer incentives to retain and bring back previous buyers, such as coupons and special seasonal offers. This is a well-established business model on which there are abundant training courses across the internet.
Growth in revenue and profit should be available to the owner of this affiliate website business as the percentage of each sale made by referrals from this website. Percentages paid to affiliates in this niche vary between approximately 2% for Amazon sales, to 6 to 9% on Aliexpress sales. As sales volumes rise it is also recommended that the website business contacts their sellers and negotiates better sales percentages. However, to do this successfully requires the ability to show a healthy sales revenue for each affiliate product. Such improved margins should be possible in time, but not until some time has passed for the website to build and mature.
While affiliate sales percentage payments are low in comparison with other Sport Gadget Review revenue models, any potential buyer of this business should appreciate that the time input and resulting costs are far lower than other business models.
For example, all customer satisfaction, delivery, and returns issues are dealt with by the seller to whom you provide affiliate sales. The work on this business can all be done in a busy person's spare time while working full-time. This allows many people the ability to build a side business for additional income.
The new owner could however just as easily use this website as a drop-shipping site, and the choice between affiliate revenue and drop-shipping business model is normally made based upon criteria that are well explained at various locations on the internet.
7. Seller Notes
When someone makes a purchase via one of your affiliate links on Sport Gadget Review, you get the commission from Amazon and you can also add several more affiliate programs and ads networks. So the buyer of this website can get started quickly and without much hassle.
On completion of the sale the seller will provide:
- Details for the transfer of the domain to the buyer
- The website files will be available for the buyer to place on a suitable web-hosting account to re-create the website
- Alternatively, by arrangement, the new owner may elect to purchase web-space from the seller, in which case the website would be immediately available for further use and development by the buyer.
The buyer may use any WordPress Theme of their choice to display the website contents, including one of the many free themes available on the WordPress platform. However, for the quickest start, the current theme is available for a one-time payment of $47, which would be payable to the theme supplier.
8. Website Search Engine Marketing Metrics
This website has been optimized to give it the best possible start to obtain natural (FREE) search engine listings to bring highly targeted free evergreen buyer traffic.
EZi Gold Will Now Take Over Day To Day Running of Sport Gadget Review